Spontaneous Order

Founded in 2013 in Berlin, Germany, Spontaneous Order GmbH operates under the brand STILNEST, focusing on made-to-order jewelry.STILNEST specializes in the design and manufacture of ethically sourced fine jewelry, focusing on unique, handcrafted pieces that begin as ideas and are made to order. Their core product offerings include a range of jewelry categories, such as necklaces, earrings, rings, pendants, bracelets, and anklets, crafted from high-quality materials like 24K gold vermeil, 925 silver, and Fairtrade gold. The company aims to address the need for personalized and meaningful jewelry, providing customers with options for engravings, zodiac signs, and initials, thus catering to individual preferences and gifting purposes.STILNEST generates revenue through a direct-to-consumer sales model, where customers place orders for custom-designed jewelry, leading to transactions that occur on a made-to-order basis. This approach ensures that each jewelry piece is tailored to the individual needs of the consumer, promoting customer loyalty and satisfaction. The pricing structure varies according to the materials used and the complexity of designs, with flagship products like engagement rings and personalized necklaces positioned at higher price points due to their bespoke nature.Spontaneous Order GmbH is aiming to expand its product line by designing new jewelry pieces that cater to emerging trends in the market, with several launches planned for late 2023. The company is also exploring opportunities to enter new geographic markets, specifically targeting expansion into the Netherlands and Scandinavia by mid-2024.

1. Seed

   Aug 7, 2014

   Amount

   $1M

   Investors

   Locked