SOOO
Latest round
- Seed
Last raised
- Nov 2025
Total raised
- Undisclosed
Investors
- 2
About SOOO
Based in South Korea and founded in 2024, Makemake Inc.a SOOO focuses on creating specialized hair and body care solutions for swimmers. The company is founded by Kwak Hyo-seop (CEO). SOOO specializes in hair and body care products specifically designed for swimmers, addressing the unique challenges posed by chlorine exposure and water-related hair and skin issues. Their core offerings include a specialized swimming shampoo and body wash, both formulated with plant-derived ingredients aimed at removing chlorine while providing moisture and protection to hair and skin. These products are particularly well-suited for users with sensitive skin and are marketed towards swimming enthusiasts, including instructors and regular swimmers, who seek effective solutions to maintain healthy hair and skin after aquatic activities. The brand has garnered attention in the South Korean market and is expanding its reach to international customers, particularly targeting regions with a robust swimming culture, such as parts of Europe and North America. The revenue model for SOOO operates primarily on a direct-to-consumer basis, supplemented by partnerships with retailers specializing in health and wellness products. Customers purchase items through the company's online platform, where products are offered at specific price points, including bundled sets for added value. With products like the signature SOOO Swim Shampoo and Body Wash, the company caters to individual consumers while also exploring opportunities to reach swimming facilities and sports clubs. The typical transaction involves a straightforward purchase process, where consumers can select from various product combinations to suit their needs, thus fostering customer loyalty through repeat purchases. The pricing strategy reflects the premium nature of their offerings, underscoring their commitment to quality ingredients and effective formulation.
Who invested in SOOO
2 investors across 2 rounds
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Questions about SOOO
Who invested in SOOO?
SOOO has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has SOOO raised?
SOOO has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did SOOO last raise money?
SOOO's most recent round on record is a Seed, in Nov 2025.
What does SOOO do?
Based in South Korea and founded in 2024, Makemake Inc.
Which VCs invest in companies like SOOO?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at SOOO's stage. Their profiles are linked below.
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