so-sure

Founded in 2014 by Dylan Bourguignon in London, UK, so-sure operates under the name Open Insurance Services UK Limited, focusing on mobile phone and contents insurance.SO-SURE, operating under the trading name of Open Insurance Services UK Limited, primarily provides mobile phone insurance and contents insurance solutions. Their core offerings include coverage for theft, loss, accidental damage, and out-of-warranty breakdowns for mobile devices, including new and refurbished models. The insurance is designed to address common pain points for smartphone users, such as the high costs associated with device repairs or replacements and the need for coverage during travel, offering protection for up to 90 days worldwide. SO-SURE's services cater to individual consumers, primarily focusing on the UK market, although they also appeal to a broader audience through their new brand, Huddle Insurance, which extends similar insurance products to mobile phones and accessories.SO-SURE generates revenue primarily through subscription-based insurance policies for mobile devices and contents. Customers pay a regular premium to maintain their coverage, which provides financial protection against various risks associated with their devices. The transaction structure typically involves direct-to-consumer sales through the company’s website, where clients can select their desired coverage options and manage their accounts. The financial model revolves around recurring premiums and claims processing, enabling a steady revenue stream while allowing customers to access essential insurance services. so-sure plans to introduce new insurance products designed to meet evolving consumer needs and is exploring opportunities to enter additional markets beyond the UK market. Specific timelines for product launches and market entry strategies have not been disclosed.

1. Seed

   Jan 1, 2020

   Amount

   Undisclosed

   Investors

   Locked

2. Seed

   Oct 1, 2018

   Amount

   $2M

   Investors

   Locked

3. Seed

   May 8, 2017

   Amount

   $0.1M

   Investors

   Locked