So Good So You
Latest round
- Series C
Last raised
- Nov 2020
Total raised
- $11M
Investors
- 1
About So Good So You
So Good Brand, Inc develops and sells organic cold-pressed juice shots that provide nutritional support for health-conscious consumers.So Good Brand, Inc specializes in producing health-oriented juice shots designed for quick nutrition. Founded in 2014 and headquartered in Minneapolis, US, by Eric Hall and Rita Katona, the company has undergone strategic shifts to enhance its product offerings. So Good So You specializes in organic cold-pressed juice shots designed to deliver powerful nutrition and refreshing flavor. The core product offerings include a variety of juice shots that blend ingredients such as ginger, cayenne, turmeric, elderberry, and various fruits, targeting specific health benefits like immunity, digestion, and energy. These products aim to meet the increasing consumer demand for convenient, health-oriented beverages, addressing the end-use case of individuals seeking quick and effective nutritional support. The company's products are marketed primarily to health-conscious consumers, including individuals seeking natural health solutions and those interested in enhancing their daily wellness routines.The revenue structure of So Good So You primarily revolves around direct-to-consumer sales and partnerships with retailers and wholesalers. The company generates income through the sale of its juice shots, which are typically offered in individual servings as well as multi-packs to encourage bulk purchases. Customers can purchase products through the company's online store or at various retail locations, making transactions straightforward. Pricing plans may include one-time purchases as well as subscription options for regular deliveries, enhancing customer loyalty and ensuring steady revenue flow. The company plans to hire additional employees and invest in product development, aiming to capture new markets and regions. Specific upcoming initiatives include the design and launch of new juice shots targeting various health needs, with a strategic focus on expanding into additional urban centers across the United States by the end of 2021. In March 2026, Bansk agreed to acquire a majority stake in So Good So You from Prelude Growth Partners. Financial terms were not disclosed.
Who invested in So Good So You
1 investor across 1 round
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Funding rounds
Series C
Nov 4, 2020
Amount
$11M
Investors
Questions about So Good So You
Who invested in So Good So You?
So Good So You has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has So Good So You raised?
So Good So You has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did So Good So You last raise money?
So Good So You's most recent round on record is a Series C, in Nov 2020.
What does So Good So You do?
So Good Brand, Inc develops and sells organic cold-pressed juice shots that provide nutritional support for health-conscious consumers.
Where is So Good So You headquartered?
So Good So You is headquartered in Minneapolis, US.
Which VCs invest in companies like So Good So You?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at So Good So You's stage. Their profiles are linked below.
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