smol
Latest round
- Series B
Last raised
- May 2021
Total raised
- $44M
Investors
- 5
About smol
smol Ltd. is a UK-based company focused on providing concentrated, eco-friendly home cleaning products that deliver convenience and sustainability to consumers.Founded in 2018 in Crawley, UK, smol Ltd. develops and distributes sustainable home cleaning solutions. The company was established by founders David Thomas, Nick Green, Paula Quazi, and Stephane Lecourbe.smol specializes in the development and distribution of innovative, concentrated home cleaning products that prioritize sustainability and convenience. Their core offerings include laundry liquid, foaming handwash, washing up liquid, fabric conditioner, laundry capsules, dishwasher tablets, and multi-purpose spray. These products are designed to effectively clean while minimizing environmental impact, featuring 100% plastic-free packaging and vegan formulations that cater to eco-conscious consumers. Released with the aim to redefine home cleaning, smol's products serve a diverse clientele, ranging from environmentally aware households to individuals seeking effective cleaning solutions without compromising on sustainability.60. The company operates on a direct-to-consumer model utilizing a subscription-based system that allows customers to receive their preferred cleaning products at regular intervals.00 for laundry capsules, fostering accessibility and encouraging repeat business. Through their subscription model, customers can select a 'home bundle' of flagship products for a promotional price of GBP 10, demonstrating the company's focus on providing value while promoting sustainability. plans to invest in new product development and expand its market presence in other European regions. The company is actively designing new cleaning products aimed at enhancing its existing lineup, while targeting specific European markets for expansion.
Who invested in smol
5 investors across 2 rounds
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Questions about smol
Who invested in smol?
smol has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has smol raised?
smol has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did smol last raise money?
smol's most recent round on record is a Series B, in May 2021.
What does smol do?
smol is a consumer products company.
Where is smol headquartered?
smol is headquartered in Crawley, UK.
Which VCs invest in companies like smol?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back consumer products companies at smol's stage. Their profiles are linked below.
VCs backing consumer products startups at Series B
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