SmarterHQ
Latest round
- Series C
Last raised
- Dec 2016
Total raised
- $31M
Investors
- 4
About SmarterHQ
SmarterHQ, Inc.Founded in 2010 and headquartered in Indianapolis, US, SmarterHQ, Inc. focuses on providing sophisticated marketing solutions. The company was acquired by Wunderkind, Inc. in November 2020.Wunderkind Audiences is a leading cross-channel personalization platform that integrates advanced segmentation and orchestration capabilities to deliver tailored marketing experiences at scale. Its core products enable marketers to unlock revenue opportunities across email and text messaging by allowing businesses to recognize and understand customers through unified data collected across multiple channels, including in-store interactions. The platform's narrative-driven interface facilitates the easy creation and segmentation of audiences based on real-time customer behavior, enabling marketers to target specific groups with personalized messaging that resonates with shoppers’ preferences. Notable clients leveraging Wunderkind Audiences include prominent global brands like Puma, American Eagle, and HelloFresh, primarily in the North American and European markets.Wunderkind Audiences operates a subscription-based revenue model aimed at enterprises seeking advanced marketing solutions. Clients, typically large retail brands, engage with the platform through various pricing plans tailored to their specific needs, which may involve a combination of fees based on the volume of messages sent and the complexity of audience segmentation required. The structured business transactions are centered around direct-to-consumer marketing strategies, where clients utilize the platform to automate the delivery of personalized content to engage customers effectively. Flagship services include detailed predictive modeling and audience segmentation tools, which contribute to enhancing customer engagement and maximizing return on marketing investments.Following its acquisition in November 2020, SmarterHQ, Inc. aims to leverage fresh capital to enhance its product offerings and expand its market reach. The company plans to introduce new products and services designed to improve customer engagement and retention within the next year. Strategic efforts are also focused on entering new geographic markets, particularly in Europe and Asia, by the end of 2022.530 mn will support these initiatives and help accelerate product development and market penetration.
Who invested in SmarterHQ
4 investors across 4 rounds
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Questions about SmarterHQ
Who invested in SmarterHQ?
SmarterHQ has 4 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has SmarterHQ raised?
SmarterHQ has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did SmarterHQ last raise money?
SmarterHQ's most recent round on record is a Series C, in Dec 2016.
What does SmarterHQ do?
SmarterHQ is a software company.
Where is SmarterHQ headquartered?
SmarterHQ is headquartered in Indianapolis, US.
Which VCs invest in companies like SmarterHQ?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at SmarterHQ's stage. Their profiles are linked below.
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