Simple
Latest round
- Series C
Last raised
- Jun 2013
Total raised
- $15M
Investors
- 11
About Simple
Founded in 2009, Simple specializes in providing digital banking services that simplify personal finance. Based in Brooklyn, US, the company underwent a significant transition when it was acquired by BBVA in February 2014 for USD 117 mn.Simple provides a suite of digital banking products tailored to meet the needs of individual consumers. Their offerings include checking accounts, budgeting tools, and expense tracking features, which cater to tech-savvy users seeking efficient financial management solutions.Simple generates revenue through a structured transaction model that includes partnerships with financial institutions and direct consumer services. Their pricing strategy incorporates subscription models for access to enhanced features. Their flagship product, a digital checking account, plays a crucial role in the revenue stream, appealing to both individual clients and small businesses.With the recent acquisition by BBVA, which took place in February 2014, Simple is positioned to leverage BBVA's resources to enhance its product offerings. Plans for future growth include the development of new financial products aimed at expanding the digital banking experience and targeting additional markets within North America.
Who invested in Simple
11 investors across 4 rounds
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Questions about Simple
Who invested in Simple?
Simple has 11 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Simple raised?
Simple has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Simple last raise money?
Simple's most recent round on record is a Series C, in Jun 2013.
What does Simple do?
Founded in 2009, Simple specializes in providing digital banking services that simplify personal finance.
Where is Simple headquartered?
Simple is headquartered in Brooklyn, US.
Which VCs invest in companies like Simple?
Among active investors with capital left to deploy, Radical Ventures, Ribbit Capital, TrueBridge Capital Partners and Tribe Capital back financial services companies at Simple's stage. Their profiles are linked below.
VCs backing financial services startups at Series C
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