ShopFully S.p.A.
Latest round
- Series C
Last raised
- Sep 2015
Total raised
- $18M
Investors
- 4
About ShopFully S.p.A.
A.A. specializes in hyperlocal marketing, founded in 2012 in Cagliari, Italy. The company was recently acquired on May 25, 2023, by MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH and Highland Europe, aiming to strengthen its media capabilities and support international expansion. The founders of ShopFully include Alessandro Palmieri and Stefano Portu, with Stefano Portu serving as the current CEO.ShopFully operates as a digital platform that enhances the shopping experience by connecting consumers with localized deals and promotions through its extensive Shopper Network, which includes over 1,400 premium websites and applications. The company leverages its proprietary AI-based platform, HI! (Hyperlocal Intelligence), to facilitate targeted hyperlocal marketing campaigns for more than 500 retailers and top brands. This technology enables retailers to optimize their marketing efforts by delivering personalized information and offers to consumers at various stages of their shopping journey, effectively increasing foot traffic and sales in local stores.5 and achieved an EBITDA of EUR 5,846,276. The company generates revenue primarily through partnerships with retailers and brands, utilizing a B2B model that allows these entities to run measurable advertising campaigns on its platform. The revenue structure is based on performance-based transactions where retailers pay for the visibility and effectiveness of their campaigns within the Shopper Network.The recent acquisition aims to enhance ShopFully's media capacity and facilitate its international expansion. The company plans to develop new products and strengthen its presence in new geographic regions, although specific markets targeted for expansion have not yet been disclosed.
Who invested in ShopFully S.p.A.
4 investors across 2 rounds
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Questions about ShopFully S.p.A.
Who invested in ShopFully S.p.A.?
ShopFully S.p.A. has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has ShopFully S.p.A. raised?
ShopFully S.p.A. has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did ShopFully S.p.A. last raise money?
ShopFully S.p.A.'s most recent round on record is a Series C, in Sep 2015.
What does ShopFully S.p.A. do?
ShopFully S.p.A. is a media company.
Where is ShopFully S.p.A. headquartered?
ShopFully S.p.A. is headquartered in Cagliari, Italy.
Which VCs invest in companies like ShopFully S.p.A.?
Among active investors with capital left to deploy, Balderton Capital, Partech Partners, Seedcamp and Felix Capital back media companies at ShopFully S.p.A.'s stage. Their profiles are linked below.
VCs backing media startups at Series C
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