Sendlane

SoftwareSeries ACarlsbad, USsendlane.com

Latest round

Series A

Last raised

Jul 2021

Total raised

$23M

Investors

2

About Sendlane

Founded in 2013 by Jimmy Kim, Sendlane is a marketing automation platform designed for eCommerce businesses.Sendlane from Five Elms Capital. Financial terms of the transaction were not disclosed. Sendlane offers a unified platform for email marketing, SMS marketing, customer reviews, and form creation designed specifically for eCommerce merchants. Its core product suite includes tools for recovering abandoned carts, sending promotions, notifying customers about back-in-stock items, and collecting reviews, all aimed at enhancing customer retention and driving sales. The platform integrates various data sources to provide insights into customer behavior, including click rates, purchased products, and revenue attribution.Sendlane operates on a subscription-based revenue model, providing its clients with tiered pricing plans that accommodate varying levels of service usage and feature access. The company's offerings include flagship services in email and SMS marketing, which facilitate direct communication with consumers. Clients typically engage with Sendlane through direct-to-consumer relationships, leveraging the platform's capabilities to enhance customer engagement and increase sales. Revenue generation is closely tied to the volume of transactions processed through the platform, with subscriptions structured to scale as businesses grow. The company maintains a strong focus on providing value-added services, which are essential in driving retention and maximizing customer lifetime value. The acquisition aims to strengthen its ecommerce growth platform by expanding its email and short message service capabilities and integrating Sendlane into a unified offering.

Who invested in Sendlane

2 investors across 2 rounds

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Funding rounds

  1. Series A

    Jul 22, 2021

    Amount

    $20M

    Investors

    Locked

  2. Seed

    Dec 31, 2018

    Amount

    $3M

    Investors

    Locked

Questions about Sendlane

Who invested in Sendlane?

Sendlane has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Sendlane raised?

Sendlane has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Sendlane last raise money?

Sendlane's most recent round on record is a Series A, in Jul 2021.

What does Sendlane do?

Founded in 2013 by Jimmy Kim, Sendlane is a marketing automation platform designed for eCommerce businesses.

Where is Sendlane headquartered?

Sendlane is headquartered in Carlsbad, US.

Which VCs invest in companies like Sendlane?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Sendlane's stage. Their profiles are linked below.

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