Sellics Marketplace Analytics

Sellics Marketplace Analytics GmbH is focused on enhancing seller performance on Amazon with targeted software solutions. Founded in 2014 and headquartered in New York, US, the company has successfully undergone strategic pivots to refine its offerings. The CEO, Franz Jordan, has a background in founding other tech initiatives. In April 2022, Sellics was acquired by Ascential plc, with financial terms undisclosed.Sellics provides a comprehensive suite of software solutions designed to enhance the performance of sellers on Amazon. Their core offerings include tools for optimization, analytics, and management, aimed at maximizing visibility, sales, and profitability on the platform. The primary product categories encompass PPC (Pay-Per-Click) management, keyword tracking, and product research capabilities, which collectively assist sellers in identifying high-potential keywords, optimizing their advertising campaigns, and analyzing competitive landscapes. These tools are particularly beneficial for small to medium-sized businesses and larger enterprises aiming to establish or strengthen their presence in e-commerce.Sellics generates revenue primarily through subscription-based models for its software services, allowing clients to access an array of tools tailored to their specific needs. The pricing structure typically involves tiered plans, where customers can select a package based on their scale of operations and desired features. This model accommodates both B2B clients and individual sellers, ensuring flexibility in service delivery. Key products contributing to revenue include the PPC Manager and the SEO Suite, which deliver measurable results through enhanced visibility and sales performance. The company has plans for geographic expansion into the Asian market by the end of 2023, targeting increased market penetration in regions previously underrepresented.

1. Series A

   Sep 11, 2019

   Amount

   $10M

   Investors

   Locked