Segment.io

io, Inc.io, Inc. is a customer data platform founded in 2012 in San Francisco, US. The company has undergone significant changes, including its acquisition by Twilio, Inc.2 billion, which was completed in November 2020. The founding team includes Peter Reinhardt, who has a history of entrepreneurial ventures, along with Cherry Collins, Ian Taylor, Jay Sahitya, Lena Rix, Malte Müller, and Tiziana Cellino. The company has engaged in a total of 8 deals, with its most recent deal occurring in October 2020, leading to its acquisition.Twilio Segment is a leading customer data platform that provides companies with tools to integrate, manage, and activate customer data across various channels. The platform features data integration via a single API, allowing businesses to connect web and mobile app data seamlessly. It enables users to transform and load customer data into applications, ensuring that organizations can collect and manage data in a unified view. Key use cases include enhancing customer experiences, orchestrating cross-channel marketing campaigns, and improving audience segmentation through real-time, comprehensive customer profiles.Twilio Segment generates revenue primarily through a subscription-based model, where clients pay for access to the platform's suite of services. The transaction structure involves businesses subscribing to various pricing plans based on their needs, such as tiered access according to the volume of data processed or number of integrations used. Clients can choose additional features or services, which may be bundled into their subscription. Specific pricing plans accommodate different sizes of organizations, ensuring scalability as customer data needs grow.Twilio Segment is focused on expanding its product offerings and market presence following its acquisition by Twilio, Inc. Plans include the development of new features aimed at enhancing data management capabilities, although specific release dates have not been disclosed. The company is targeting expansion into key global markets to enhance its footprint, particularly in Europe and Asia-Pacific regions, to be executed within the next few years.2 billion will be utilized to support product innovation and market expansion initiatives, positioning Segment for further growth and adaptation in the evolving customer data landscape.

1. Series D

   Feb 13, 2019

   Amount

   $175M

   Investors

   Locked

2. Series C

   Jun 19, 2017

   Amount

   $64M

   Investors

   Locked

3. Series B

   May 20, 2015

   Amount

   $27M

   Investors

   Locked

4. Series A

   May 28, 2014

   Amount

   $15M

   Investors

   Locked

5. Seed

   Jun 27, 2013

   Amount

   $2.6M

   Investors

   Locked

6. Seed

   Jun 1, 2013

   Amount

   Undisclosed

   Investors

   Locked

7. Seed

   Jan 15, 2013

   Amount

   $0.6M

   Investors

   Locked