Secretlab SG Pte

Founded in 2014 and headquartered in Singapore, Secretlab SG Pte Ltd is known for its ergonomic gaming solutions. The company was established by Alaric Choo, Ian Ang, Jeff Loh, and Vjin Cheng.Secretlab specializes in high-quality ergonomic gaming chairs and desks designed to enhance comfort and performance for a variety of users, including gamers, remote workers, and professionals. Their flagship products, the TITAN Evo series and MAGNUS Pro standing desks, integrate advanced ergonomic design principles to support dynamic movement throughout the day. The TITAN Evo is engineered to adapt to the user's natural posture while providing customizable features such as adjustable armrests, lumbar support, and various aesthetic options. The MAGNUS Pro desk emphasizes functional design with superior cable management and modular accessories.64 mn. Their revenue generation primarily occurs through direct-to-consumer sales via their online platform, ensuring a competitive pricing strategy. The company offers a range of products, including the award-winning TITAN Evo chairs and MAGNUS Pro desks. Customers can select additional add-ons and accessories, enhancing their purchase experience. The company plans to introduce new ergonomic solutions designed to cater to the evolving needs of its customers. Additionally, Secretlab aims to penetrate new geographic regions, with specific target markets in North America and Europe set for expansion by late 2024.

1. Series A

   Aug 26, 2019

   Amount

   $7.2M

   Investors

   Locked