Samba TV

Founded in 2008 in San Francisco, US, Samba TV, Inc. specializes in audience measurement tools designed to enhance the television advertising landscape.60 mn.Samba TV provides a comprehensive suite of data-driven products and services aimed at transforming the television viewing experience through enhanced measurement and advertising solutions. Their core offerings include audience measurement tools that leverage a robust multi-source television panel, significantly larger than traditional measurement systems, to deliver insights on true reach and frequency for advertisers. Samba TV's technology enables clients, which include agencies, brands, and publishers, to access detailed viewership data and analytics, facilitating targeted advertising and informed decision-making.36 mn for the same year. The company’s revenue model is structured around B2B relationships, primarily through subscriptions and partnerships with various stakeholders in the television and advertising ecosystem. Clients engage with Samba TV to access their advanced analytics and measurement solutions, facilitating effective advertising campaigns across various platforms. Typically, transactions may involve annual or multi-year subscription agreements where clients pay for access to specific services, which include audience insights and data analytics. The company’s flagship products, centered around audience measurement and advertising solutions, support clients in maximizing the impact of their media investments.Samba TV, Inc. The company aims to develop new products that focus on advanced analytics and audience engagement tools, although specific release dates have not been disclosed. Additionally, Samba TV is looking to expand its presence in European and Asian markets by 2024.

1. Series B

   Jun 19, 2017

   Amount

   $30M

   Investors

   Locked

2. Series A

   Feb 7, 2012

   Amount

   $7.8M

   Investors

   Locked