Rover
Latest round
- Seed
Last raised
- May 2016
Total raised
- $1.1M
Investors
- 2
About Rover
Rover Labs Inc.Founded in 2014 in San Francisco, US, Rover Labs Inc. provides mobile marketing solutions for sports teams.1 mn. The founders of Rover are James Boyce and Mark Fasciano, who has a history of developing innovative solutions in the tech space.Rover Labs Inc. specializes in delivering a mobile marketing solution tailored for sports teams and organizations, enabling them to create personalized fan experiences. Their core offerings include a suite of digital engagement tools that allow clients to enhance interactions with their fan bases through customized content and automated marketing campaigns. These products facilitate the integration of ticketing systems, enabling sports franchises to drive marketing conversions and foster branded activations that resonate with fans. By leveraging a library of templates and a flexible experience studio, Rover empowers teams to execute personalized strategies without the need for extensive developer involvement, thus streamlining the implementation process.Rover Labs Inc. operates on a subscription-based revenue model, providing its services directly to sports franchises and organizations. Clients typically engage in partnerships that grant them access to Rover's platform, which offers tools for customer engagement and marketing automation. The structure of these transactions often includes tiered pricing plans based on the scale of services used, with flagship products designed to enhance fan experiences being central to their offering. The revenue generated from these partnerships reflects the value of personalized engagement solutions in the competitive sports marketing landscape.Rover Labs Inc. is focused on expanding its product offerings and entering new markets. They are designing upcoming products aimed at further enhancing fan engagement, with plans to release these innovations in the next 12 months. The company is targeting expansion into additional major sports leagues and sports organizations beyond North America. Additionally, Rover Labs Inc. was recently acquired by Apollo Capital Partners, which may provide further resources to aid in its growth initiatives.
Who invested in Rover
2 investors across 1 round
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Funding rounds
Seed
May 24, 2016
Amount
$1.1M
Investors
Questions about Rover
Who invested in Rover?
Rover has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Rover raised?
Rover has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Rover last raise money?
Rover's most recent round on record is a Seed, in May 2016.
What does Rover do?
Rover is a marketing/advertising company.
Where is Rover headquartered?
Rover is headquartered in San Francisco, US.
Which VCs invest in companies like Rover?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Rover's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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