Rose All Day Cosmetics

Consumer ProductsSeries AJakarta, Indonesiaroseallday.co

Latest round

Series A

Last raised

Dec 2023

Total raised

$11M

Investors

3

About Rose All Day Cosmetics

Founded in 2017 in Jakarta, Indonesia, Rose All Day Cosmetics focuses on formulating and distributing beauty products.70 mn.Rose All Day Cosmetics specializes in the formulation and distribution of a diverse range of beauty and skincare products, primarily focusing on makeup essentials such as foundations, eye makeup, and lip care. Their core offerings include innovative items like the 'Realest Lightweight Powder Foundation,' various types of lip products—including lip mousse and balm—and skincare solutions designed to cater to everyday beauty needs. The company targets a clientele that spans diverse demographics, focusing on consumers in Indonesia and potentially expanding to Southeast Asian markets.The revenue structure of Rose All Day Cosmetics is primarily driven by direct-to-consumer sales through its online platform and physical retail presence. The company offers individual products at set prices, facilitating straightforward consumer transactions. For instance, flagship products like the 'Realest Lightweight Concealer' are priced competitively, allowing for accessibility among a wide range of customers.70 mn from the SALE TO MANAGEMENT to support the development of new products and facilitate geographic expansion. Upcoming product launches are expected to include enhanced formulations aimed at meeting evolving consumer preferences. Additionally, the company aims to expand its market presence throughout Southeast Asia by the end of 2024, enhancing its distribution channels to reach a broader audience.

Who invested in Rose All Day Cosmetics

3 investors across 2 rounds

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Funding rounds

  1. Series A

    Dec 8, 2023

    Amount

    $5.4M

    Investors

    Locked

  2. Seed

    Oct 13, 2020

    Amount

    $5.4M

    Investors

    Locked

Questions about Rose All Day Cosmetics

Who invested in Rose All Day Cosmetics?

Rose All Day Cosmetics has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Rose All Day Cosmetics raised?

Rose All Day Cosmetics has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Rose All Day Cosmetics last raise money?

Rose All Day Cosmetics's most recent round on record is a Series A, in Dec 2023.

What does Rose All Day Cosmetics do?

Founded in 2017 in Jakarta, Indonesia, Rose All Day Cosmetics focuses on formulating and distributing beauty products.

Where is Rose All Day Cosmetics headquartered?

Rose All Day Cosmetics is headquartered in Jakarta, Indonesia.

Which VCs invest in companies like Rose All Day Cosmetics?

Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back consumer products companies at Rose All Day Cosmetics's stage. Their profiles are linked below.

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