Roq.ad

ad GmbH focuses on delivering identity solutions for digital advertising.ad specializes in identity solutions designed to address the challenges posed by a cookieless digital landscape. The company's core offerings include a probabilistic identity graph and data onboarding solutions that connect hashed emails and IP addresses with mobile advertising IDs across key European markets, specifically Germany, the UK, and France. These products facilitate improved programmatic advertising performance by allowing businesses to effectively broaden their audience reach while ensuring adherence to stringent privacy regulations, such as GDPR.ad's client base comprises major players in the adtech industry, including demand-side platforms (DSPs), customer data platforms (CDPs), and various consumer brands.ad generates revenue primarily through B2B partnerships and service agreements with its clients, enabling them to enhance their digital advertising efforts.ad’s identity graph and onboarding services, tailored to the specific needs of each client based on their campaign requirements and data usage. The company’s flagship product offerings, such as the identity graph, are structured to provide ongoing value, optimizing campaign performance and facilitating better audience targeting.00 mn to enhance platform development, expand its market reach, and grow its workforce. The company is focused on launching new products tailored for the evolving privacy landscape and seeking to enter additional markets within Europe and North America by 2023.

1. Series A

   Jun 16, 2022

   Amount

   $7M

   Investors

   Locked

2. Seed

   Mar 1, 2015

   Amount

   Undisclosed

   Investors

   Locked