Reform Furniture
Latest round
- Series A
Last raised
- Dec 2020
Total raised
- $12M
Investors
- 1
About Reform Furniture
Founded in 2014 by Jeppe Christensen, Michael Andersen, and Peter Suhm, Reform Furniture ApS is based in Copenhagen, Denmark.Reform specializes in providing modular kitchen systems designed to blend craftsmanship with contemporary architectural aesthetics. Their core product offerings include customizable kitchen components such as countertops, drawers, organizers, and wardrobes, allowing customers to create personalized spaces tailored to their needs. These products are developed in collaboration with leading architects and designers, ensuring a professional finish and high functionality. Reform's solutions are particularly suited for urban dwellers and modern homeowners who seek efficient and stylish kitchen designs.Reform generates revenue primarily through direct-to-consumer sales of its modular kitchen systems, as well as through partnerships with various showrooms and retailers. The transaction structure typically involves customers engaging with the brand either online or in physical showrooms, where they can receive tailored consultations for their kitchen projects. Customers place orders based on their specifications, which are then fulfilled through the company’s manufacturing and logistics systems. Pricing plans are structured around specific product offerings, with an emphasis on customizability, ensuring that each project meets individual client requirements. Flagship offerings, such as the Atelier Collection, exemplify the brand's commitment to quality and aesthetic appeal, reinforcing its market presence in the kitchen design sector. The company plans to leverage these funds to enhance product offerings and explore new regional markets, increasing their presence by the end of 2023. Additionally, they are developing new modular kitchen designs aimed at urban customers, which will be launched in conjunction with their market entry initiatives.
Who invested in Reform Furniture
1 investor across 1 round
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Funding rounds
Series A
Dec 15, 2020
Amount
$12M
Investors
Questions about Reform Furniture
Who invested in Reform Furniture?
Reform Furniture has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Reform Furniture raised?
Reform Furniture has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Reform Furniture last raise money?
Reform Furniture's most recent round on record is a Series A, in Dec 2020.
What does Reform Furniture do?
Founded in 2014 by Jeppe Christensen, Michael Andersen, and Peter Suhm, Reform Furniture ApS is based in Copenhagen, Denmark.
Where is Reform Furniture headquartered?
Reform Furniture is headquartered in Copenhagen, Denmark.
Which VCs invest in companies like Reform Furniture?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Highland Europe back consumer products companies at Reform Furniture's stage. Their profiles are linked below.
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