REBEL
Latest round
- Series B
Last raised
- Nov 2025
Total raised
- $47M
Investors
- 7
About REBEL
Founded in 2020, REBEL, formerly known as formerly Rebelstork, specializes in offering a range of baby products online. The firm was founded by Emily Hosie, who also serves as CEO. REBEL offers a wide range of open-box and overstock baby products, focusing on high-quality brands while providing significant cost savings. Their core product lines include strollers, car seats, nursery items, feeding essentials, and various gear and activity products designed for infants and young children. By emphasizing sustainability, Rebelstork diverts a substantial number of products from landfills each year, catering to environmentally conscious consumers. Their primary customer base consists of parents, particularly first-time mothers, who seek reliable and cost-effective solutions for their childcare needs, facilitating convenient shopping experiences directly from their online platform. REBEL generates revenue through direct-to-consumer transactions via their e-commerce platform, where consumers purchase open-box and overstock items at significant discounts. The company’s pricing strategy features marked-down prices on flagship products, allowing customers to save up to 70% compared to traditional retail prices. Transactions are facilitated through a user-friendly shopping cart system, providing options like free shipping on thousands of items, thus ensuring a seamless shopping experience for their clientele.
Who invested in REBEL
7 investors across 4 rounds
See all investors in REBEL
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Questions about REBEL
Who invested in REBEL?
REBEL has 7 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has REBEL raised?
REBEL has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did REBEL last raise money?
REBEL's most recent round on record is a Series B, in Nov 2025.
What does REBEL do?
Founded in 2020, REBEL, formerly known as formerly Rebelstork, specializes in offering a range of baby products online.
Where is REBEL headquartered?
REBEL is headquartered in Raleigh, US.
Which VCs invest in companies like REBEL?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at REBEL's stage. Their profiles are linked below.
VCs backing consumer products startups at Series B
Raising like REBEL? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.