Reactrix Systems
Latest round
- Series D
Last raised
- Feb 2007
Total raised
- $56M
Investors
- 5
About Reactrix Systems
Reactrix Systems, Inc.Reactrix Systems, Inc. provides cutting-edge interactive advertising solutions, focusing on immersive experiences. The company is headquartered in Ramsey, US. It was co-founded by Heather Brooke and Robert H.E. Shaw Direct Capital and Menlo Ventures.Reactrix specializes in interactive advertising solutions primarily through its flagship product, the Reactrix STEPscape™. This innovative media technology provides immersive brand experiences in high-traffic environments such as malls, movie theaters, and hotels, enhancing consumer engagement with brands. The company serves a diverse client base that includes prominent brands aiming to elevate consumer interaction and brand recall.Reactrix generates revenue through partnerships with advertisers and brands, operating predominantly on a business-to-business (B2B) model. Clients engage with the company to leverage its interactive media solutions to enhance their marketing campaigns, which can include a variety of pricing structures tailored to specific advertising needs. These transactions often involve contracted agreements where brands pay for ad placements on Reactrix's STEPscape™ network, utilizing a pay-per-impression or pay-per-engagement model.In February 2007, Reactrix Systems, Inc.E. Shaw & Co. and Menlo Ventures, amongst others. The company is aiming to expand its presence in the United States by targeting additional high-traffic areas and enhancing its product offerings to adapt to evolving consumer preferences.
Who invested in Reactrix Systems
5 investors across 2 rounds
See all investors in Reactrix Systems
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Questions about Reactrix Systems
Who invested in Reactrix Systems?
Reactrix Systems has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Reactrix Systems raised?
Reactrix Systems has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Reactrix Systems last raise money?
Reactrix Systems's most recent round on record is a Series D, in Feb 2007.
What does Reactrix Systems do?
Reactrix Systems is a marketing/advertising company.
Where is Reactrix Systems headquartered?
Reactrix Systems is headquartered in Ramsey, US.
Which VCs invest in companies like Reactrix Systems?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Reactrix Systems's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series D
Raising like Reactrix Systems? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.