Purple Panda Fashions Pvt
Latest round
- Series B
Last raised
- Nov 2019
Total raised
- $19M
Investors
- 8
About Purple Panda Fashions Pvt
Purple Panda Fashions Pvt Ltd.Founded in 2012 in New Delhi, India, Purple Panda Fashions Pvt Ltd. operates under the brand Clovia, which offers a comprehensive selection of women's lingerie and personal care items. The company was co-founded by Abhay Batra, Neha Kant, Pankaj Vermani, and Suman Chowdhury, with Pankaj Vermani serving as the CEO. In March 2022, the company underwent a significant strategic shift when Reliance Retail Limited acquired an 89% majority stake in Purple Panda Fashions Pvt Ltd.5 billion.Clovia operates as a full-stack lingerie brand, offering a diverse range of intimate apparel and personal care products designed specifically for women. The company's core product offerings include bras, panties, nightwear, shapewear, and activewear, with an emphasis on comfort, style, and variety. Clovia’s products are tailored to meet the unique needs of various body types across 50+ sizes, addressing issues such as fit, modesty, and support. The brand has expanded its lineup to include personal care items under the Skivia label, which encompasses skincare, haircare, and body care solutions. Clovia targets women in India and has also recently ventured into men's and children's wear, expanding its market reach beyond female consumers.10. Clovia generates revenue through direct-to-consumer sales primarily via its e-commerce platform, complemented by sales in physical retail locations. The company's pricing structure is strategically designed to offer affordable yet premium products, with a focus on high-quality lingerie and personal care items. Customers can purchase individual items as well as combo packs, which incentivize bulk purchasing at competitive rates. Clovia's flagship products, such as its diverse bra range, are marketed alongside promotional offers, enhancing customer engagement and driving sales. The company also promotes subscription-based models for personal care products, aimed at encouraging repeat purchases and customer loyalty.Going forward, Clovia aims to enhance its product lineup by launching new collections designed specifically for various demographics, including upcoming releases of seasonal lingerie lines.5 billion acquisition by Reliance Retail Limited will support these initiatives, enhancing Clovia's capabilities in the innerwear segment and facilitating further growth.
Who invested in Purple Panda Fashions Pvt
8 investors across 6 rounds
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Questions about Purple Panda Fashions Pvt
Who invested in Purple Panda Fashions Pvt?
Purple Panda Fashions Pvt has 8 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Purple Panda Fashions Pvt raised?
Purple Panda Fashions Pvt has raised 6 venture rounds. Sign up free to see how much each round raised and the total.
When did Purple Panda Fashions Pvt last raise money?
Purple Panda Fashions Pvt's most recent round on record is a Series B, in Nov 2019.
What does Purple Panda Fashions Pvt do?
Purple Panda Fashions Pvt is a retail company.
Where is Purple Panda Fashions Pvt headquartered?
Purple Panda Fashions Pvt is headquartered in New Delhi, India.
Which VCs invest in companies like Purple Panda Fashions Pvt?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Yufu Capital, ICBC Capital Management and Ningbo Tongshang Fund back retail companies at Purple Panda Fashions Pvt's stage. Their profiles are linked below.
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