Pure Auto
Latest round
- Series B
Last raised
- Dec 2013
Total raised
- $10M
Investors
- 2
About Pure Auto
Pure Auto LLC, founded in 2007 in Atlanta, US, provides digital marketing solutions for car dealerships. The company was recently acquired in May 2019 by Diversis Capital and Stage 1 Ventures from Raycom Media for an undisclosed amount. The founders are Dennis Luursema and Jeremy Anspach, while Aaron Sheeks and Jeremy Anspach serve as the current CEOs.PureCars provides a comprehensive suite of automotive digital marketing and business intelligence solutions designed specifically for car dealerships. Their core offerings include a Customer Data Platform (CDP) that aggregates and cleans customer data, thereby enabling dealerships to create unified customer profiles for targeted marketing efforts. Additionally, they utilize AI-driven technologies, such as RylieAI, to enhance advertising efficiency and streamline operations. The company’s services encompass omni-channel digital advertising, market insights and reporting, as well as strategic consulting to help dealerships optimize their advertising budgets based on real-time data analysis.PureCars generates revenue through a multifaceted transaction structure that includes subscription-based models and partnerships with dealerships for their advertising solutions. The company's offerings feature advanced technology solutions, such as their proprietary RylieAI platform and various digital marketing services, which are tailored to meet the specific needs of automotive retailers. Revenue is derived from the implementation of these subscription services, where dealerships pay for access to the Customer Data Platform and related marketing solutions. The pricing structure is designed to accommodate the varying sizes and expertise levels of dealerships, ensuring broad accessibility to their innovative tools and resources.Following the TRADE SALE in May 2019, Pure Auto LLC plans to expand its product offerings, including enhancements to the RylieAI platform, with anticipated launches set for late 2023. The company is targeting expansion into additional markets, particularly in the Midwest and Northeast regions of the US, projected by mid-2024.
Who invested in Pure Auto
2 investors across 2 rounds
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Questions about Pure Auto
Who invested in Pure Auto?
Pure Auto has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Pure Auto raised?
Pure Auto has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Pure Auto last raise money?
Pure Auto's most recent round on record is a Series B, in Dec 2013.
What does Pure Auto do?
Pure Auto LLC, founded in 2007 in Atlanta, US, provides digital marketing solutions for car dealerships.
Where is Pure Auto headquartered?
Pure Auto is headquartered in Atlanta, US.
Which VCs invest in companies like Pure Auto?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Pure Auto's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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