PURA Beverage Co. (Pty)
Latest round
- Series A
Last raised
- Feb 2019
Total raised
- Undisclosed
Investors
- 1
About PURA Beverage Co. (Pty)
Founded in 2017, and based in Cape Town, South Africa, Pura Beverage Company is dedicated to producing healthier beverage alternatives, specializing in low-calorie soft drinks and nutritious juice options for children, catering to health-conscious consumers. The company focuses on creating healthier beverage options and has undertaken one investment deal. Greig Jansen serves as the CEO. In September 2025, PURA Beverage Co. Pura Beverage Company specializes in providing healthier beverage options through its core offerings, which include PURA SODA and PURA KIDS products. PURA SODA features a range of award-winning, low-calorie soft drinks made from natural sugars and flavors, free from artificial preservatives and colorants. This product line is designed for consumers seeking enjoyable refreshment without sacrificing taste. PURA KIDS offers juice boxes made with natural flavors and lower levels of natural sugars while remaining free from artificial ingredients, catering specifically to families looking for nutritious options for children. The company operates primarily in South Africa and the USA, focusing on both direct consumers and retail partnerships. Pura Beverage Company has experienced consistent revenue growth, doubling its sales year on year since inception. The company operates through a model that includes both direct-to-consumer sales and partnerships with retailers and wholesalers. Transactions typically involve retailers stocking PURA’s flagship products, which are marketed toward health-conscious individuals and families. Pricing strategies are structured around competitive retail pricing, ensuring accessibility for a broad customer base.S. where demand for natural sugar drinks is surging.
Who invested in PURA Beverage Co. (Pty)
1 investor across 1 round
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Funding rounds
Series A
Feb 12, 2019
Amount
Undisclosed
Investors
Questions about PURA Beverage Co. (Pty)
Who invested in PURA Beverage Co. (Pty)?
PURA Beverage Co. (Pty) has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has PURA Beverage Co. (Pty) raised?
PURA Beverage Co. (Pty) has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did PURA Beverage Co. (Pty) last raise money?
PURA Beverage Co. (Pty)'s most recent round on record is a Series A, in Feb 2019.
What does PURA Beverage Co. (Pty) do?
Founded in 2017, and based in Cape Town, South Africa, Pura Beverage Company is dedicated to producing healthier beverage alternatives, specializing in low-calorie soft drinks and nutritious juice options for children, catering to health-conscious consumers.
Where is PURA Beverage Co. (Pty) headquartered?
PURA Beverage Co. (Pty) is headquartered in Cape Town, South Africa.
Which VCs invest in companies like PURA Beverage Co. (Pty)?
Among active investors with capital left to deploy, WestBridge Capital Partners, Ventures Platform, Persistent Energy Capital and Norrsken22 back consumer products companies at PURA Beverage Co. (Pty)'s stage. Their profiles are linked below.
VCs backing consumer products startups at Series A
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