Proximic
Latest round
- Series C
Last raised
- Dec 2010
Total raised
- $10M
Investors
- 2
About Proximic
Founded in 2006, Proximic is based in Palo Alto, US, and specializes in providing contextual intelligence solutions for the advertising industry. In May 2015, Proximic was acquired by comScore, Inc.Proximic by Comscore specializes in privacy-centric audience engagement solutions, with a primary focus on advanced contextual intelligence. Their core offerings enable advertisers and media sellers to optimize their advertising strategies without relying on user identifiers, thereby addressing growing concerns around user privacy. The platform facilitates targeted advertising through sophisticated algorithms that analyze contextual factors, enabling precise audience segmentation and curation of advertising inventory. Key end users include advertisers seeking to enhance campaign performance and publishers aiming to maximize audience monetization.Proximic generates its revenue through B2B transactions involving partnerships and service agreements with advertisers and media sellers. Clients typically engage with Proximic through subscription-based models or bespoke contracts that outline the specific services utilized, such as contextual targeting and audience segmentation. The pricing structure aligns with the level of service and scale of campaigns, ensuring clients receive tailored solutions based on their advertising needs.Following its acquisition by comScore, Inc. in May 2015, Proximic aims to leverage this partnership to expand into new markets. The company is focused on developing new products that enhance its contextual intelligence capabilities. Proximic's strategy includes targeting the European and North American markets for further expansion, utilizing the insights and resources from its parent company.
Who invested in Proximic
2 investors across 4 rounds
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Questions about Proximic
Who invested in Proximic?
Proximic has 2 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Proximic raised?
Proximic has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Proximic last raise money?
Proximic's most recent round on record is a Series C, in Dec 2010.
What does Proximic do?
Founded in 2006, Proximic is based in Palo Alto, US, and specializes in providing contextual intelligence solutions for the advertising industry.
Where is Proximic headquartered?
Proximic is headquartered in Palo Alto, US.
Which VCs invest in companies like Proximic?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Proximic's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series C
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