Propensity
Latest round
- Seed
Last raised
- Mar 2020
Total raised
- $1.2M
Investors
- 3
About Propensity
Established in 2017 and based in New Hampshire, US, Propensity, Inc. operates as an account-based marketing (ABM) platform designed for small B2B growth teams that generates in-market connections and accounts through omnichannel ABM campaigns. Sumner Vanderhoof (CEO) and Carla Vanderhoof (CDO) are the co-founders of the company. In 2020, Propensity, Inc. The company’s portfolio of products includes the ABM automation platform, account-based intent, contact-based targeting, an ABM-connected website, and ABM tools. The firm provides an advanced account-based marketing (ABM) platform designed specifically for small B2B growth teams that leverages intent data. Propensity’s platform enables users to create niche audiences by identifying accounts searching for their solutions. The company's key features are its ability to discover accounts, helping businesses focus their efforts on high-potential prospects. The firm helps businesses uncover pipeline potential by tracking website visits and identifying high-intent opportunities. In addition, Propensity integrates with existing data systems such as Salesforce, HubSpot, or ADP. The organization generates revenue through its pricing plans, which include the go-to-market bundle plan for USD 2,000 per month and the scaling bundle plan for customized pricing.
Who invested in Propensity
3 investors across 1 round
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Funding rounds
Seed
Mar 6, 2020
Amount
$1.2M
Investors
Questions about Propensity
Who invested in Propensity?
Propensity has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Propensity raised?
Propensity has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Propensity last raise money?
Propensity's most recent round on record is a Seed, in Mar 2020.
What does Propensity do?
Established in 2017 and based in New Hampshire, US, Propensity, Inc.
Where is Propensity headquartered?
Propensity is headquartered in Merrimack, US.
Which VCs invest in companies like Propensity?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Propensity's stage. Their profiles are linked below.
VCs backing software startups at Seed
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