Proformative
Latest round
- Series B
Last raised
- Aug 2013
Total raised
- $2.8M
Investors
- 2
About Proformative
Proformative is an online community platform that focuses on corporate finance and accounting professionals. Founded in 2009 and headquartered in San Jose, US, the company has engaged in 4 deals, with its most recent deal occurring on September 9, 2016.Proformative is an online community platform designed specifically for corporate finance and accounting professionals. The platform facilitates peer-to-peer interaction, allowing users to pose questions related to various topics, including restricted stock units (RSUs), tax accounting, and financial reporting. Proformative serves a diverse clientele, including financial controllers, CFOs, and accounting managers across various industries. By providing a space for professionals to exchange knowledge and expertise, the platform addresses common challenges in finance and accounting, streamlining the process for users seeking reliable answers to complex inquiries.Proformative generates revenue through a combination of subscription models and partnerships with industry-related publications and organizations. In a typical transaction scenario, a company may subscribe to gain insights into industry trends and access to a network of finance professionals, thereby enhancing its operational strategies. Additionally, partnerships with organizations like CFO Dive and HR Dive enable the company to expand its reach and service offerings.Looking ahead, Proformative plans to enhance its offerings by launching new features and content tailored to the evolving needs of finance professionals. The company aims to expand its reach beyond the current US market, with specific plans targeting growth in Canada and Europe by the end of 2024. Additionally, in September 2016, Argyle Executive Forum LLC acquired Proformative’s Webinar and Lead Generation Services business for an undisclosed amount, which indicates a strategic shift in focus to core community-driven services.
Who invested in Proformative
2 investors across 2 rounds
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Questions about Proformative
Who invested in Proformative?
Proformative has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Proformative raised?
Proformative has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Proformative last raise money?
Proformative's most recent round on record is a Series B, in Aug 2013.
What does Proformative do?
Proformative is an online community platform that focuses on corporate finance and accounting professionals.
Where is Proformative headquartered?
Proformative is headquartered in San Jose, US.
Which VCs invest in companies like Proformative?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Proformative's stage. Their profiles are linked below.
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