Products Up
Latest round
- Series B
Last raised
- Apr 2022
Total raised
- $81M
Investors
- 2
About Products Up
Based in Berlin, Germany, and founded in 2010, Products Up GmbH is an e-commerce data integration firm that provides a platform that empowers businesses to take control of product data and break down digital barriers to growth. Johannis Hatt and Kai Seefeldt are the founders and managing directors of the company. Johannis Hatt is also the CEO of Products Up. In 2017, Nordwind Capital bought a majority stake in Productsup. The company provides a platform called ‘Productsup’ for feed management, product content syndication, marketplace integration, and seller onboarding. Productsup platform provides tools to help any business achieve digital transformation. The tools include data integration and standardization, content tailoring, customization and optimization, and distribution. The Productsup platform provides a feature for dynamic image and video creation which helps users to generate customized and dynamic digital advertisements. This feature provides dynamic templates, fonts, icons, personalized audio, video templates, and media content along with additional features like weather company API, geolocation service, TripAdvisor API, and A/B testing. The platform's services include point of contact for integration, training, and support, personalized feed audits, access to Productsup academy, subject-specific training, and 24-hour support. The company plans to expand its e-commerce data integration solutions to new markets across the world (particularly in North America), concentrate on product development, and increase the scale of marketing and sales initiatives.
Who invested in Products Up
2 investors across 2 rounds
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Questions about Products Up
Who invested in Products Up?
Products Up has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Products Up raised?
Products Up has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Products Up last raise money?
Products Up's most recent round on record is a Series B, in Apr 2022.
What does Products Up do?
Based in Berlin, Germany, and founded in 2010, Products Up GmbH is an e-commerce data integration firm that provides a platform that empowers businesses to take control of product data and break down digital barriers to growth.
Where is Products Up headquartered?
Products Up is headquartered in Berlin, Germany.
Which VCs invest in companies like Products Up?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Products Up's stage. Their profiles are linked below.
VCs backing software startups at Series B
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