Primero AI, S. de R.L. de C.V.

Founded in 2025 by co-CEO Jose Murillo, CTO Santiago Buenahora and co-CEO Andres Rosales and based in Mexico, Primero AI, S.L.V. operates as a software company that provides an enterprise artificial intelligence platform for connecting business systems and automating workflows. In August 2026, Primero AI, S.L.V. Primero is an enterprise AI transformation platform that helps organizations connect fragmented business systems, create operational context, and deploy AI-powered workflows. Its product suite includes Business Intelligence, AI Agents, Internal Applications, and Ontology (semantic data layer) capabilities that integrate data from systems such as SAP, Salesforce, Oracle, Snowflake, Excel, and internal APIs. The platform enables enterprises to unify operational data, build AI-driven workflows, automate business processes, deploy human-supervised AI agents, and implement auditable AI solutions. Primero also provides AI implementation and transformation services, embedding engineers within customer teams to design, deploy, and operationalize AI solutions for industries such as consumer packaged goods, insurance, financial services, manufacturing, retail, and health & fitness. Primero primarily generates revenue through enterprise software licensing and subscription fees for its AI platform, including business intelligence tools, AI agents, internal applications, and semantic data infrastructure. Additional revenue is likely derived from AI transformation and implementation services, where Primero's engineering teams work directly with customers to integrate enterprise systems, build AI workflows, and deploy production-ready automation solutions. The company may also earn revenue from custom enterprise deployments, managed AI infrastructure, consulting engagements, workflow automation projects, support and maintenance contracts, cloud or private-environment deployments, and long-term enterprise partnerships. Its core revenue model appears to combine recurring SaaS platform revenue with professional services revenue associated with large-scale enterprise AI transformation initiatives.

1. Seed

   Aug 25, 2026

   Amount

   $12M

   Investors

   Locked