Primary Kids

Consumer ProductsSeries CNew York, USprimary.com

Latest round

Series C

Last raised

Jul 2019

Total raised

$41M

Investors

4

About Primary Kids

Primary Kids, Inc.Founded in 2015 and headquartered in New York, US, Primary Kids, Inc. offers a diverse range of apparel for children aged 0-14 years.Primary Clothing specializes in providing a diverse range of high-quality, gender-neutral apparel for babies and children, primarily targeting the age groups of 0-24 months and 2-14 years. Their core product offerings include swimwear, dresses, and essential clothing items that emphasize simplicity and comfort.Primary Clothing's revenue model is primarily driven by direct-to-consumer sales through their online platform. The company engages customers with promotional strategies, enhancing customer acquisition and retention. Transactions are structured as one-time purchases, with flagship products like swimsuits and dresses priced to be accessible while maintaining quality.In October 2021, Primary Kids, Inc. The company plans to design and release new seasonal collections to appeal to a broader audience, enhancing their product range for the upcoming year.

Who invested in Primary Kids

4 investors across 3 rounds

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Funding rounds

  1. Series C

    Jul 2, 2019

    Amount

    $16M

    Investors

    Locked

  2. Series B

    Feb 14, 2018

    Amount

    $17M

    Investors

    Locked

  3. Series A

    Jun 9, 2016

    Amount

    $8M

    Investors

    Locked

Questions about Primary Kids

Who invested in Primary Kids?

Primary Kids has 4 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Primary Kids raised?

Primary Kids has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did Primary Kids last raise money?

Primary Kids's most recent round on record is a Series C, in Jul 2019.

What does Primary Kids do?

Primary Kids is a consumer products company.

Where is Primary Kids headquartered?

Primary Kids is headquartered in New York, US.

Which VCs invest in companies like Primary Kids?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Primary Kids's stage. Their profiles are linked below.

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