PrettyLitter
Latest round
- Seed
Last raised
- Dec 2016
Total raised
- Undisclosed
Investors
- 6
About PrettyLitter
PrettyLitter, Inc.PrettyLitter, Inc. was founded in 2015 and is headquartered in Los Angeles, US. The company's primary function is to provide a cat litter that aids in monitoring the urinary health of cats.PrettyLitter’s primary product offering is a color-changing cat litter designed to monitor feline urinary health while providing advanced odor control. This innovative litter, made from non-toxic amorphous silica gel crystals, absorbs moisture and locks in odors through millions of micropores, making it particularly suitable for cats with sensitive respiratory systems. The litter's color-changing properties serve as an early warning system for potential health issues; for instance, orange indicates acidic urine, which may signal metabolic acidosis, whereas blue reveals alkaline urine, often associated with urinary tract infections. PrettyLitter emphasizes its commitment to feline well-being by enabling cat owners to detect health concerns before they escalate, thereby fostering longer, healthier lives for pets.PrettyLitter generates revenue primarily through a subscription-based model, where customers pay monthly fees for their cat litter. The pricing structure includes options such as USD 24 per month for one cat, with discounts applied for additional cats—USD 44 for two cats and USD 66 for three cats. This transactional framework allows for predictable and recurring revenue streams as customers receive regular deliveries directly to their homes. The company strategically targets individual consumers, enhancing its market presence by offering a 30-day risk-free guarantee to encourage trial among new customers.Following its acquisition by Mars Petcare, PrettyLitter plans to leverage its innovative product offerings and expand its market reach. Specific growth strategies include the development of new products aimed at enhancing cat health, alongside plans to penetrate additional geographic markets.
Who invested in PrettyLitter
6 investors across 1 round
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Funding rounds
Seed
Dec 20, 2016
Amount
Undisclosed
Investors
Questions about PrettyLitter
Who invested in PrettyLitter?
PrettyLitter has 6 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has PrettyLitter raised?
PrettyLitter has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did PrettyLitter last raise money?
PrettyLitter's most recent round on record is a Seed, in Dec 2016.
What does PrettyLitter do?
PrettyLitter is a medical devices & equipment company.
Where is PrettyLitter headquartered?
PrettyLitter is headquartered in Los Angeles, US.
Which VCs invest in companies like PrettyLitter?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back medical devices & equipment companies at PrettyLitter's stage. Their profiles are linked below.
VCs backing medical devices & equipment startups at Seed
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