Potloc

Marketing/AdvertisingSeries BMontreal, Canadapotloc.com

Latest round

Series B

Last raised

Dec 2021

Total raised

$39M

Investors

7

About Potloc

Potloc Inc.Founded in 2013 in Montreal, Canada, Potloc Inc. focuses on providing innovative survey platforms that support B2B and B2C research across diverse industries.Potloc offers a comprehensive all-in survey platform that leverages advanced data collection techniques to provide actionable insights for consulting firms and private equity (PE) firms. The core product enables clients to craft tailored surveys that target specific B2B and B2C respondents across various industries and geographical markets, including North America, Europe, and Asia-Pacific. Potloc's platform integrates quality controls and AI-powered analysis, which streamline the survey process from creation through to data visualization, ensuring high-quality data is delivered efficiently. By partnering with top consulting firms, Potloc enhances its service offerings, providing clients with industry-specific reports and studies.Potloc generates revenue primarily through subscription-based models and project-based engagements with consulting firms and private equity clients. These transactions typically involve clients purchasing survey services, which are customized based on specific research objectives. Clients engage with Potloc to conduct commercial due diligence, market assessments, and consumer insights studies, which provide them with valuable data to inform investment and strategic decisions. The pricing structure includes various tiers based on the complexity and scope of the surveys, ensuring flexibility for clients of differing sizes and needs.In May 2022, Potloc Inc.

Who invested in Potloc

7 investors across 4 rounds

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Funding rounds

  1. Series B

    Dec 1, 2021

    Amount

    $20M

    Investors

    Locked

  2. Series A

    Dec 9, 2020

    Amount

    $16M

    Investors

    Locked

  3. Seed

    Jun 19, 2018

    Amount

    $2.5M

    Investors

    Locked

  4. Seed

    Mar 27, 2017

    Amount

    $0.8M

    Investors

    Locked

Questions about Potloc

Who invested in Potloc?

Potloc has 7 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Potloc raised?

Potloc has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did Potloc last raise money?

Potloc's most recent round on record is a Series B, in Dec 2021.

What does Potloc do?

Potloc is a marketing/advertising company.

Where is Potloc headquartered?

Potloc is headquartered in Montreal, Canada.

Which VCs invest in companies like Potloc?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Potloc's stage. Their profiles are linked below.

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