Postie

Postie, Inc., headquartered in Marina del Rey, US, specializes in programmatic direct mail marketing. The company was co-founded by Dave Fink and Jonathan Neddenriep.Postie specializes in advanced direct mail marketing solutions that integrate seamlessly with digital advertising strategies. Their core offering is a programmatic direct mail platform that leverages machine learning algorithms to create audience segments and lookalike models from clients' existing customer data. This platform allows businesses to automatically target prospects who engage with their websites, matching online behavior to physical addresses through identity resolution. Postie's services are designed to enhance customer acquisition, retention, and re-engagement efforts, making them particularly valuable for marketers aiming to diversify their outreach strategies.Postie generates revenue through a subscription-based model that allows clients to access their direct mail marketing platform and associated services. The transaction structure is primarily B2B, where businesses partner with Postie to streamline their direct mail campaigns. Clients can utilize the platform on a pay-per-use basis or through tiered subscription plans, which offer varying levels of features based on their marketing needs. This enables companies to execute campaigns at scale while tracking key performance indicators such as cost per acquisition and return on ad spend in real-time.Postie is planning to enhance its programmatic direct mail platform with new features aimed at increasing customer engagement. They are targeting expansion into additional markets including Europe and Asia by 2025 to diversify their client base.5 mn will be utilized to support these product enhancements and market expansion efforts.

1. Seed

   Jul 3, 2018

   Amount

   $3.5M

   Investors

   Locked

2. Seed

   Jul 26, 2017

   Amount

   $3.3M

   Investors

   Locked