Popular Pays

Founded in 2013 in Chicago, US, Popular Pays specializes in influencer marketing solutions, enabling brands to manage their marketing campaigns effectively. The company was co-founded by Corbett Drummey and Thomas Muus, who have a background in entrepreneurial ventures.Popular Pays provides a platform that connects brands with content creators to streamline marketing campaigns, focusing on influencer marketing and content distribution across various digital platforms.The revenue model of Popular Pays is based on subscription fees charged to brands for platform access, enabling them to connect with influencers and manage campaigns.Following its acquisition by Lightricks Ltd. on March 23, 2022, Popular Pays aims to enhance its platform capabilities, allowing creators to connect more efficiently with brands. The acquisition is expected to drive growth by integrating Popular Pays' technology with Lightricks' suite, facilitating new product developments and expanding into additional markets. Specific details on new product launches and geographic expansion plans have not been disclosed.

1. Series B

   Dec 14, 2018

   Amount

   $1.1M

   Investors

   Locked

2. Series B

   Aug 7, 2018

   Amount

   $5.5M

   Investors

   Locked

3. Series A

   Apr 7, 2017

   Amount

   $3.2M

   Investors

   Locked

4. Series A

   Jul 23, 2015

   Amount

   $2M

   Investors

   Locked

5. Seed

   Apr 1, 2015

   Amount

   Undisclosed

   Investors

   Locked

6. Seed

   Dec 1, 2014

   Amount

   $0.2M

   Investors

   Locked

7. Seed

   Oct 1, 2013

   Amount

   $0.2M

   Investors

   Locked