Pluto
Latest round
- Series B
Last raised
- Oct 2016
Total raised
- $44M
Investors
- 12
About Pluto
Pluto, Inc.Founded in 2013 and headquartered in West Hollywood, US, Pluto, Inc. operates a free streaming platform that aggregates various channels. In March 2019, the company was acquired by Viacom Inc. for USD 340 mn to enhance its growth.Pluto TV is a leading provider of ad-supported streaming television services, offering a diverse array of live and on-demand content. Its primary product is a free streaming platform that aggregates various channels, including news, sports, entertainment, and niche programming. Launched in 2014, Pluto TV delivers a linear TV experience, allowing users to browse through a selection of channels tailored to their interests without subscription fees. The service targets a wide demographic, appealing to cord-cutters and consumers seeking free alternatives to traditional cable offerings.Pluto TV generates revenue through advertising, leveraging its free-to-access model to attract a substantial user base. The company forms partnerships with content providers and advertisers, facilitating a transactional structure where advertisers pay for ad placements across its streaming content. This business model allows brands to reach diverse audiences while users enjoy cost-free content in exchange for viewing advertisements.In March 2019, Viacom Inc. acquired Pluto, Inc. for USD 340 mn, with the rationale focusing on supporting the company's future growth. Pluto TV plans to expand its service by launching new products and targeting specific geographic markets for growth, though specific details about upcoming products or release dates have not been disclosed.
Who invested in Pluto
12 investors across 3 rounds
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Questions about Pluto
Who invested in Pluto?
Pluto has 12 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Pluto raised?
Pluto has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Pluto last raise money?
Pluto's most recent round on record is a Series B, in Oct 2016.
What does Pluto do?
Pluto is a media company.
Where is Pluto headquartered?
Pluto is headquartered in West Hollywood, US.
Which VCs invest in companies like Pluto?
Among active investors with capital left to deploy, Founders Fund, Accel, Thrive Capital and Kleiner Perkins back media companies at Pluto's stage. Their profiles are linked below.
VCs backing media startups at Series B
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