PlayHaven
Latest round
- Series C
Last raised
- Nov 2012
Total raised
- $8.3M
Investors
- 4
About PlayHaven
PlayHaven provides a platform for mobile game publishing and analytics, headquartered in San Francisco, US.Playhaven primarily offers a suite of products designed to enhance mobile gaming experiences through user engagement and monetization strategies. Their core product is a mobile game publishing and analytics platform that allows developers to track user behavior, optimize in-game monetization, and manage player engagement through targeted messaging. By integrating tools for user retention, analytics, and monetization, Playhaven addresses critical challenges in the competitive mobile gaming market, such as player churn and conversion rates. The platform has been utilized by various gaming companies, focusing on both independent developers and larger studios.The revenue model for Playhaven is structured around a subscription-based service, where clients pay for access to various platform features and analytics tools. This typically involves tiered pricing plans based on usage levels, enabling clients to select a package that best fits their operational needs and user bases. Engagement with the platform may include partnerships with game developers, where revenue is generated through a combination of service fees and performance-based incentives tied to user engagement metrics. Clients utilizing Playhaven's services can expect to derive significant value from the insights and tools provided, which enhance their ability to monetize games effectively. The company is targeting expansion into new geographic markets, particularly in Asia, with plans to establish a presence by 2016. The acquisition by RockYou further positions PlayHaven to strengthen its market reach and product development efforts.
Who invested in PlayHaven
4 investors across 2 rounds
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Questions about PlayHaven
Who invested in PlayHaven?
PlayHaven has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has PlayHaven raised?
PlayHaven has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did PlayHaven last raise money?
PlayHaven's most recent round on record is a Series C, in Nov 2012.
What does PlayHaven do?
PlayHaven provides a platform for mobile game publishing and analytics, headquartered in San Francisco, US.
Where is PlayHaven headquartered?
PlayHaven is headquartered in San Francisco, US.
Which VCs invest in companies like PlayHaven?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at PlayHaven's stage. Their profiles are linked below.
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