PlayBrain

Marketing/AdvertisingSeries ATokyo, Japanplaybrain.co

Latest round

Series A

Last raised

Jun 2020

Total raised

$7.5M

Investors

1

About PlayBrain

PlayBrain Inc.Founded in 2016 in Tokyo, Japan, PlayBrain Inc. operates within the gaming sector, providing services such as event planning and game culture product management.88 mn.PlayBrain Inc. specializes in delivering a comprehensive suite of services tailored to the gaming industry, focusing on marketing, influencer collaborations, event planning, and esports production. Their core offerings include the development and management of game culture products, which encompass online and offline retail experiences, as well as original product development for game brands and esports teams. Additionally, PlayBrain operates an online platform designed to engage users with esports events in Japan, allowing brands to promote their activities and create impactful campaigns. The company emphasizes the importance of analytics, providing services to measure performance in esports and streaming, enabling clients to make informed decisions.PlayBrain's revenue model is structured around a combination of B2B transactions and direct-to-consumer engagements. The company generates income through partnerships with brands, offering tailored marketing and promotional services that help these brands connect with gamers and esports audiences. Clients typically enter into agreements for specific campaigns or events, which may involve a range of services such as product placements, influencer marketing, and analytics reporting. PlayBrain’s offerings may include flagship services tied to their game culture products and esports engagement media, which are priced according to the scope and scale of the services rendered.In June 2020, PlayBrain Inc. The company is focused on launching innovative game culture products and enhancing its online platform for esports events. Plans for geographic expansion include targeting additional markets in North America and Europe by the end of 2023.

Who invested in PlayBrain

1 investor across 2 rounds

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Funding rounds

  1. Series A

    Jun 30, 2020

    Amount

    $5.6M

    Investors

    Locked

  2. Seed

    Feb 27, 2019

    Amount

    $1.9M

    Investors

    Locked

Questions about PlayBrain

Who invested in PlayBrain?

PlayBrain has 1 investor on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has PlayBrain raised?

PlayBrain has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did PlayBrain last raise money?

PlayBrain's most recent round on record is a Series A, in Jun 2020.

What does PlayBrain do?

PlayBrain is a marketing/advertising company.

Where is PlayBrain headquartered?

PlayBrain is headquartered in Tokyo, Japan.

Which VCs invest in companies like PlayBrain?

Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back marketing/advertising companies at PlayBrain's stage. Their profiles are linked below.

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