PlaceIQ
Latest round
- Series E
Last raised
- Jul 2019
Total raised
- $61M
Investors
- 8
About PlaceIQ
Founded in 2010 by Duncan McCall and Steve Milton, PlaceIQ is based in New York, US. The company utilizes location intelligence to provide data-driven insights and analytics to advertisers.70 mn from Experian Ventures.PlaceIQ specializes in location data and analytics, offering a suite of products that empower businesses to understand consumer behavior through geospatial insights. Their core offerings include location-based marketing solutions and analytics that enable advertisers to identify and engage target audiences more effectively. By leveraging data derived from mobile devices, PlaceIQ provides clients with the ability to analyze foot traffic patterns, optimize advertising strategies, and enhance customer engagement across various industries, including retail, automotive, and real estate. Their services target clients in the United States and Canada, focusing on major metropolitan areas where consumer mobility and foot traffic are dense and varied, thus allowing for actionable insights in real-time marketing campaigns.PlaceIQ generates revenue primarily through subscription-based models that provide clients with access to their analytics platform and data services. Clients engage in partnerships with PlaceIQ, paying for tailored solutions that fit their marketing objectives, often structured around data usage and analysis frequency. The company offers various pricing plans that align with the scale and needs of different clients, ensuring flexibility in access to its flagship products. For instance, clients may choose specific packages that include detailed foot traffic analysis or targeted audience segmentation based on location intelligence.PlaceIQ plans to enhance its product offerings with new analytics tools and location intelligence solutions aimed at improving customer engagement and advertising effectiveness. The company is strategically targeting expansion into new markets across North America, with a focus on launching operations in major cities by the end of 2024. Additionally, it is noteworthy that IA Ventures, IRIS, MDC Ventures, Social Leverage Capital, and Alibaba Group Holding Limited have exited their stake in PlaceIQ, Inc.
Who invested in PlaceIQ
8 investors across 8 rounds
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Funding rounds
Series E
Jul 25, 2019
Amount
$8.7M
Investors
Series D
Jan 14, 2016
Amount
$25M
Investors
Series C
Feb 10, 2014
Amount
$12M
Investors
Series C
Dec 31, 2013
Amount
$3M
Investors
Series B
Mar 31, 2013
Amount
$6.8M
Investors
Series A
Dec 12, 2011
Amount
$4.2M
Investors
Seed
Apr 11, 2011
Amount
$0.2M
Investors
Seed
Oct 27, 2010
Amount
$0.8M
Investors
Questions about PlaceIQ
Who invested in PlaceIQ?
PlaceIQ has 8 investors on record across 8 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has PlaceIQ raised?
PlaceIQ has raised 8 venture rounds. Sign up free to see how much each round raised and the total.
When did PlaceIQ last raise money?
PlaceIQ's most recent round on record is a Series E, in Jul 2019.
What does PlaceIQ do?
Founded in 2010 by Duncan McCall and Steve Milton, PlaceIQ is based in New York, US.
Where is PlaceIQ headquartered?
PlaceIQ is headquartered in New York, US.
Which VCs invest in companies like PlaceIQ?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at PlaceIQ's stage. Their profiles are linked below.
VCs backing software startups at Series E
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