Placed
Latest round
- —
Last raised
- Oct 2026
Total raised
- $15M
Investors
- 9
About Placed
Founded in 2011 and headquartered in Seattle, US, Placed, LLC specializes in location intelligence, assisting businesses in understanding consumer behavior. The company was acquired by Snap Inc. on June 5, 2017, for USD 125 mn.Placed specializes in location intelligence and online to offline attribution services, aimed at helping businesses analyze consumer behavior through data-driven insights. Their offerings include analytics tools that track consumer movement, assisting retailers and advertisers in optimizing marketing strategies and operational efficiency. The platform connects online advertising with physical store visits, enabling clients to measure digital campaign effectiveness. Their clientele includes major retail brands and advertising agencies, utilizing Placed’s services to enhance marketing ROI.Placed generates revenue primarily through subscription-based models and partnerships, with clients engaging in multi-year contracts for access to their analytics tools. The pricing structure is tiered based on usage levels and data access needs, catering to both large enterprises and smaller businesses. The company plans to enhance its analytics offerings and improve its service capabilities without specific release dates mentioned. They target expansion into additional geographic regions, specifically in Europe and Asia, to capitalize on emerging markets.
Who invested in Placed
9 investors across 4 rounds
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Questions about Placed
Who invested in Placed?
Placed has 9 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Placed raised?
Placed has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
What does Placed do?
Founded in 2011 and headquartered in Seattle, US, Placed, LLC specializes in location intelligence, assisting businesses in understanding consumer behavior.
Where is Placed headquartered?
Placed is headquartered in Seattle, US.
Which VCs invest in companies like Placed?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Placed's stage. Their profiles are linked below.
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