Picnic Media
Latest round
- Series A
Last raised
- Dec 2021
Total raised
- $3.2M
Investors
- 1
About Picnic Media
Based in London, UK, and founded in 2017 by founder Matthew Goldhill, Picnic Media Limited is a provider of user-first ad experiences and advertising platforms intended for the open web. The company offers interactive display ad formats on mobile applications. Picnic offers a user-first ad formula for premium brands. This formula encompasses engaging ad formats inspired by the quality of social media ad experiences across premium publisher pages that meet their user experience algorithm, ensuring that users are delighted rather than disrupted. The company prioritizes creativity, using social-inspired features like polls and emoji reactions to optimize ad campaigns and maximize user attention. Their inventory meets Google's Core Web Vital algorithm standards, ensuring a user-first mobile experience. The formats are tailored to fit seamlessly within user-first content, ensuring quick loading times and a harmonious integration that does not interfere with the user's browsing experience. Additionally, Picnic's solutions enable publishers to monetize their Core Web Vital and Accelerated Mobile Page inventory effectively, leading to a significant increase in eCPMs.
Who invested in Picnic Media
1 investor across 1 round
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Funding rounds
Series A
Dec 3, 2021
Amount
$3.2M
Investors
Questions about Picnic Media
Who invested in Picnic Media?
Picnic Media has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Picnic Media raised?
Picnic Media has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Picnic Media last raise money?
Picnic Media's most recent round on record is a Series A, in Dec 2021.
What does Picnic Media do?
Based in London, UK, and founded in 2017 by founder Matthew Goldhill, Picnic Media Limited is a provider of user-first ad experiences and advertising platforms intended for the open web.
Where is Picnic Media headquartered?
Picnic Media is headquartered in London, UK.
Which VCs invest in companies like Picnic Media?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Highland Europe back marketing/advertising companies at Picnic Media's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series A
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