Picky
Latest round
- Seed
Last raised
- Jan 2021
Total raised
- $1.3M
Investors
- 3
About Picky
Picky, Inc.Founded in 2020 and headquartered in Seoul, South Korea, Picky, Inc. specializes in offering K-beauty products. The company has engaged in 2 deals, with the most recent deal occurring on January 3, 2022, when B2Link acquired Picky from Klim Ventures, NLVC, and WISHCOMPANY Inc. Jihong Lee serves as both the Founder and CEO, with a history of leadership in previous ventures.Picky is a leading platform specializing in Korean beauty (K-beauty) products, offering a wide range of makeup and skincare solutions aimed at addressing various skin concerns, such as sensitivity, dryness, and irritation. The company’s primary offerings include cleansers, exfoliators, toners, treatments, masks, moisturizers, eye care, lip care, and sun care products. Picky stands out by providing in-depth product reviews, ingredient analyses, and a community-driven forum for discussions, which enhance the decision-making process for consumers. The platform caters to a global customer base, particularly in markets such as North America, Europe, and Asia, where the demand for K-beauty products is rapidly growing.Picky generates revenue through direct-to-consumer sales of its array of K-beauty products, as well as through affiliate partnerships and collaborations with various brands. The transaction structure is primarily B2C, where customers can purchase products directly through the Picky platform, often benefiting from curated collections and exclusive offers. While specific pricing details for individual products are not disclosed, the company offers a diverse selection of items at competitive price points that cater to various consumer budgets. Additionally, Picky's engagement in affiliate programs allows it to earn commissions when customers make purchases through linked promotions.Picky, Inc. plans to enhance its product offerings with new K-beauty solutions designed specifically for emerging skin concerns and expects to launch these products by late 2023. The company is also targeting expansion into new markets across the Asia-Pacific region, including Australia and New Zealand, by mid-2024.30 mn will support these initiatives, allowing Picky to invest in product development and marketing strategies to increase its reach and community engagement.
Who invested in Picky
3 investors across 1 round
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Funding rounds
Seed
Jan 13, 2021
Amount
$1.3M
Investors
Questions about Picky
Who invested in Picky?
Picky has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Picky raised?
Picky has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Picky last raise money?
Picky's most recent round on record is a Seed, in Jan 2021.
What does Picky do?
Picky is a internet company.
Where is Picky headquartered?
Picky is headquartered in Seoul, South Korea.
Which VCs invest in companies like Picky?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back internet companies at Picky's stage. Their profiles are linked below.
VCs backing internet startups at Seed
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