Phlur
Latest round
- Series A
Last raised
- Jun 2019
Total raised
- $7M
Investors
- 3
About Phlur
Founded in 2015 and based in California, US, Phlur, Inc. operates as an online and offline retail company that sells fragrances, including body care and candles. It offers gender-inclusive fragrances and personal care products. Their products are crafted by world-class perfumers and are designed to evoke personal memories and emotions Phlur, Inc. offers emotion-driven fine fragrances, body mists, deodorants, and curated gift sets through Sephora, Amazon, and its website, emphasizing transparency, sustainability, and personal storytelling in scent creation and customer experience. In July 2025, TSG Consumer Partners agreed to acquire Phlur, Inc. from Belcorp Ventures, Next Coast Ventures, Prelude Growth Partners and Symrise AG. Financial terms were not disclosed. Phlur, Inc. generates revenue through direct-to-consumer e-commerce, retail partnerships, subscription programs, gift sets, and limited-edition fragrance drops, leveraging emotional storytelling, clean formulations, and strategic collaborations to drive customer loyalty and repeat purchases.'s continued brand expansion and retail growth.
Who invested in Phlur
3 investors across 1 round
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Funding rounds
Series A
Jun 25, 2019
Amount
$7M
Investors
Questions about Phlur
Who invested in Phlur?
Phlur has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Phlur raised?
Phlur has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Phlur last raise money?
Phlur's most recent round on record is a Series A, in Jun 2019.
What does Phlur do?
Founded in 2015 and based in California, US, Phlur, Inc.
Where is Phlur headquartered?
Phlur is headquartered in West Hollywood, US.
Which VCs invest in companies like Phlur?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Phlur's stage. Their profiles are linked below.
VCs backing consumer products startups at Series A
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