Persado
Latest round
- Series C
Last raised
- Apr 2016
Total raised
- $51M
Investors
- 5
About Persado
Based in the US, Persado, Inc.Persado, Inc. is focused on leveraging artificial intelligence to automate marketing content creation. Founded in 2012 and headquartered in New York, US, the company has undergone no significant pivots. The firm was co-founded by Alex Vratskides and Assaf Baciu, with Alex Vratskides currently serving as CEO.Persado offers a comprehensive enterprise AI platform designed to generate, optimize, and personalize marketing language at scale. The platform harnesses advanced AI agents and the largest database of non-compliant expressions to assess marketing content for compliance risks and performance expectations. Key use cases include automating the creation of compliant marketing content that aligns with brand voice and guidelines, significantly reducing compliance rejection rates and time to market.S.Persado's revenue model is based primarily on subscription services tailored for enterprise clients, enabling long-term partnerships through multi-year agreements. Clients gain access to Persado's generative AI capabilities, compliance analysis tools, and ongoing optimization support. The revenue structure emphasizes B2B partnerships, particularly with financial institutions and major retailers, for efficient generation of compliant marketing content. Specific pricing plans are not disclosed, but the engagement model promotes continuous service improvements and performance assessments. The company plans to introduce new products designed for additional marketing channels by the end of 2023, aiming at deeper integration of AI in client marketing strategies. Additionally, Persado is targeting expansion into the European and Asian markets to increase its global footprint and reach a broader client base.
Who invested in Persado
5 investors across 2 rounds
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Questions about Persado
Who invested in Persado?
Persado has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Persado raised?
Persado has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Persado last raise money?
Persado's most recent round on record is a Series C, in Apr 2016.
What does Persado do?
Persado is a software company.
Where is Persado headquartered?
Persado is headquartered in New York, US.
Which VCs invest in companies like Persado?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Persado's stage. Their profiles are linked below.
VCs backing software startups at Series C
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