Perksy
Latest round
- Seed
Last raised
- Feb 2019
Total raised
- $4M
Investors
- 7
About Perksy
Founded in 2015, Perksy is headquartered in New York, US, and provides a platform for brands to engage with consumers and obtain genuine feedback through surveys. The company was co-founded by Andrew Lin and Nadia Masri, with Nadia Masri currently serving as the CEO.Perksy offers a next-generation consumer intelligence platform that facilitates real-time research through mobile technology. The platform allows businesses to engage with a diverse base of everyday consumers, gathering insights via interactive surveys designed to enhance user experience. By prioritizing a mobile-first approach, Perksy enables clients to create immersive and contextually relevant survey questions that can be tailored to specific demographics, locations, and consumer behaviors. The platform is particularly geared toward marketers and researchers looking to obtain genuine consumer feedback, ensuring that data collected comes from real individuals rather than professional survey panelists.Perksy generates revenue through its subscription-based model, providing clients access to its DIY intelligence platform for consumer research. Clients can choose from various pricing plans that grant them capabilities to design surveys, target specific audiences, and receive real-time analytics based on the responses collected. The transaction structure is designed to cater to both B2B and direct-to-consumer interactions, allowing brands to engage their target markets effectively. Revenue is primarily driven by the usage of the platform, where clients pay for the number of surveys conducted or the extent of analytics services utilized. The company is focused on developing additional features for its platform that will improve user engagement and data collection accuracy. Furthermore, Perksy is exploring opportunities to enter new geographic regions, targeting expansion within North America and into select international markets by 2023. These initiatives aim to strengthen its position in the consumer intelligence sector and increase its overall market share.
Who invested in Perksy
7 investors across 1 round
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Funding rounds
Seed
Feb 4, 2019
Amount
$4M
Investors
Questions about Perksy
Who invested in Perksy?
Perksy has 7 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Perksy raised?
Perksy has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Perksy last raise money?
Perksy's most recent round on record is a Seed, in Feb 2019.
What does Perksy do?
Founded in 2015, Perksy is headquartered in New York, US, and provides a platform for brands to engage with consumers and obtain genuine feedback through surveys.
Where is Perksy headquartered?
Perksy is headquartered in New York, US.
Which VCs invest in companies like Perksy?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Perksy's stage. Their profiles are linked below.
VCs backing software startups at Seed
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