PeerIndex
Latest round
- Series A
Last raised
- Mar 2012
Total raised
- $3.2M
Investors
- 2
About PeerIndex
PeerIndex, now a part of Brandwatch, focuses on providing audience intelligence solutions that enhance marketing strategies. The company was acquired by Brandwatch on December 16, 2014, but detailed specifics about the founders or pivots in business strategy are not available. The company is located in London, UK.Brandwatch, formed through the merger of PeerIndex and Brandwatch, primarily offers sophisticated audience intelligence solutions designed to enhance marketing strategies. Their flagship product, Brandwatch Audiences, utilizes the most extensive influencer database available to provide insights on audience interests, demographics, and engagement patterns. This service enables companies to dissect their target market’s conversations, identify key influencers, and curate their marketing efforts based on comprehensive data analytics. With clients ranging from small businesses to large enterprises across diverse sectors, Brandwatch's solutions are particularly prevalent in North America, Europe, and Asia-Pacific markets.In 2023, Brandwatch reported a revenue of GBP 931,139,000 and an EBITDA of GBP 250,676,000. The company generates revenue primarily through subscription-based models that cater to businesses looking for social media monitoring, consumer insights, and influencer marketing solutions. Clients typically engage in annual contracts, gaining access to various service tiers based on their specific needs. These subscriptions may encompass services such as social media management and analytical tools, which enable companies to gain actionable insights from online conversations and audience sentiments.Brandwatch plans to further expand its suite of products with new audience intelligence tools set to launch in the coming year, enhancing its capabilities in data analysis and consumer insights. The acquisition of PeerIndex has already integrated valuable audience analytics technology into Brandwatch’s offerings, providing a strong foundation for future growth.
Who invested in PeerIndex
2 investors across 2 rounds
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Questions about PeerIndex
Who invested in PeerIndex?
PeerIndex has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has PeerIndex raised?
PeerIndex has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did PeerIndex last raise money?
PeerIndex's most recent round on record is a Series A, in Mar 2012.
What does PeerIndex do?
PeerIndex, now a part of Brandwatch, focuses on providing audience intelligence solutions that enhance marketing strategies.
Where is PeerIndex headquartered?
PeerIndex is headquartered in London, UK.
Which VCs invest in companies like PeerIndex?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at PeerIndex's stage. Their profiles are linked below.
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