PayLead
Latest round
- Series A
Last raised
- Dec 2019
Total raised
- $6.3M
Investors
- 2
About PayLead
PayLead specializes in innovative marketing solutions that enhance customer engagement through integrated cashback programs within banking applications.Founded in 2016 and headquartered in Bordeaux, France, PayLead provides marketing solutions that integrate cashback programs into banking applications.72 mn.PayLead offers innovative marketing solutions designed to enhance customer engagement through integrated cashback programs within banking applications. Their primary offerings include the Seamless Loyalty Card, which facilitates automatic cashback for consumers, and customized marketing strategies that leverage transaction data to target specific customer behaviors and enhance loyalty. By partnering with major banking networks, Paylead analyzes millions of transactions daily, allowing brands to deliver personalized offers directly to consumers through their banking apps.PayLead operates on a revenue model primarily based on partnerships with banks and retailers, facilitating B2B transactions through their marketing solutions.10.25 in March 2021, PayLead plans to enhance its product offerings by developing new features for its cashback solutions. The company aims to expand its presence beyond France, targeting additional markets in Europe by the end of 2022 to capture a wider customer base.
Who invested in PayLead
2 investors across 3 rounds
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Questions about PayLead
Who invested in PayLead?
PayLead has 2 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has PayLead raised?
PayLead has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did PayLead last raise money?
PayLead's most recent round on record is a Series A, in Dec 2019.
What does PayLead do?
PayLead specializes in innovative marketing solutions that enhance customer engagement through integrated cashback programs within banking applications.
Where is PayLead headquartered?
PayLead is headquartered in Bordeaux, France.
Which VCs invest in companies like PayLead?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at PayLead's stage. Their profiles are linked below.
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