Passworks

Marketing/AdvertisingSeedLisbon, Portugalpassworks.io

Latest round

Seed

Last raised

May 2014

Total raised

$1M

Investors

2

About Passworks

A.A. operates from Lisbon, Portugal, and specializes in mobile wallet marketing solutions. The company was acquired by Fobi AI Inc. in December 2021 for an undisclosed amount.Passworks is a comprehensive mobile wallet marketing engagement tool designed to facilitate real-time engagement with consumers through mobile wallets such as Apple Wallet and Google Pay. The platform enables brands to create, manage, and distribute various digital pass types, including loyalty cards, event tickets, coupons, and membership cards, providing an all-in-one solution tailored to the needs of businesses. By utilizing location-based notifications and beacon technology, Passworks allows brands to send targeted messages and updates directly to customers' smartphones, enhancing the consumer experience and driving foot traffic to physical locations.Passworks generates revenue through a subscription-based model, where businesses pay for access to the platform's suite of tools and features. The pricing structure typically includes various subscription tiers that provide different levels of service and access to advanced functionalities, such as real-time analytics and push notifications. Clients, ranging from individual retailers to large-scale event organizers, can enter into partnerships with Passworks to leverage the mobile wallet capabilities for their marketing efforts.A. aims to leverage new investments for further product development and market expansion. The company is focusing on enhancing its mobile wallet capabilities and expanding into new geographic regions, including Asia and Africa, by 2023.

Who invested in Passworks

2 investors across 1 round

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Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Seed

    May 13, 2014

    Amount

    $1M

    Investors

    Locked

Questions about Passworks

Who invested in Passworks?

Passworks has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Passworks raised?

Passworks has raised 1 venture round. Sign up free to see how much each round raised and the total.

When did Passworks last raise money?

Passworks's most recent round on record is a Seed, in May 2014.

What does Passworks do?

Passworks is a marketing/advertising company.

Where is Passworks headquartered?

Passworks is headquartered in Lisbon, Portugal.

Which VCs invest in companies like Passworks?

Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Balderton Capital back marketing/advertising companies at Passworks's stage. Their profiles are linked below.

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