Particula

Consumer ProductsSeries AFlushing, USparticula-tech.com

Latest round

Series A

Last raised

May 2023

Total raised

$9M

Investors

2

About Particula

D. specializes in the creation and distribution of innovative smart games and connected toys that engage users through interactive experiences.D. was founded in 2017 in Netanya, Israel, focusing on developing smart games and toys. The company was co-founded by Udi Dor (CEO) and Amit Dor (CTO).D. Particula specializes in the development and distribution of innovative smart games and connected toys designed to engage users through interactive experiences. Their core offerings include an array of app-enabled products, such as AI-powered chessboards, interactive balance boards, connected Rubik's cubes, and Bluetooth-enabled dice. Each product leverages advanced technologies like artificial intelligence and the Internet of Things (IoT) to enhance traditional gameplay by providing users with unique learning experiences and competitive opportunities. The primary target market consists of children and adults interested in puzzles, strategy games, and fitness activities, with an emphasis on promoting cognitive skills, physical coordination, and digital interaction. Particula's products are sold in various geographical markets, including North America, Europe, and parts of Asia, appealing to a diverse clientele looking for modern entertainment solutions. Particula's revenue model is structured around direct-to-consumer sales and partnerships with retailers, ensuring broad distribution of its product range. Customers purchase items such as the GoCube and GoChess series through the company's online platform, as well as through select retail outlets. The pricing strategy includes various product tiers, with flagship items like the GoCube Edge Full Pack and the GoDice Full Pack positioned at premium price points to reflect their advanced technological integration. This pricing ensures that customers perceive value in both the interactive elements and learning capabilities offered by these connected toys. The company's sales transactions are supported by promotional campaigns, including discounts for first-time buyers, which foster customer acquisition and retention in a competitive market.

Who invested in Particula

2 investors across 2 rounds

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Funding rounds

  1. Series A

    May 1, 2023

    Amount

    $4M

    Investors

    Locked

  2. Series A

    Feb 10, 2021

    Amount

    $5M

    Investors

    Locked

Questions about Particula

Who invested in Particula?

Particula has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Particula raised?

Particula has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Particula last raise money?

Particula's most recent round on record is a Series A, in May 2023.

What does Particula do?

Particula is a consumer products company.

Where is Particula headquartered?

Particula is headquartered in Flushing, US.

Which VCs invest in companies like Particula?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Particula's stage. Their profiles are linked below.

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