Optimizely
Latest round
- Series D
Last raised
- Jun 2019
Total raised
- $202M
Investors
- 19
About Optimizely
Based in the US, Optimizely, Inc.Established in 2009 in New York, US, Optimizely, Inc. operates as a provider of digital experience optimization services. The company has undergone significant changes in strategy, including its acquisition by EPiServer AB in October 2020, a portfolio company of Insight Partners. The founders, Maha Mrad and Mohamad Mrad, have a history of entrepreneurship with a focus on innovative technology solutions.Optimizely offers a comprehensive suite of AI-powered digital experience solutions designed to optimize customer interactions across various channels. Its main product offerings include an advanced experimentation platform, AI-driven personalization tools, and content orchestration capabilities that enable businesses to create personalized user journeys and enhance engagement. These tools empower marketers, developers, and product leaders to leverage data-driven insights for campaign management, website optimization, and customer journey enhancements.Optimizely's revenue model primarily revolves around subscription-based services, where clients engage in long-term partnerships to access its suite of digital experience solutions. The company typically structures its transactions through annual contracts that may include tiered pricing based on the scale of services utilized. Clients can opt for different pricing plans based on their specific needs, encompassing access to features such as the experimentation platform and AI-powered personalization tools. This structure allows businesses to pay according to the volume of users or features accessed, ensuring scalability and flexibility.Optimizely is focused on launching new products that cater to the evolving needs of its clients within the digital experience space. The company plans to expand its reach into new geographic regions, particularly targeting emerging markets in Asia-Pacific and Europe by the end of 2023.
Who invested in Optimizely
19 investors across 7 rounds
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Funding rounds
Series D
Jun 3, 2019
Amount
$50M
Investors
Series C
Sep 30, 2015
Amount
$59M
Investors
Series B
Apr 21, 2014
Amount
$57M
Investors
Series A
Apr 8, 2013
Amount
$34M
Investors
Series A
Feb 6, 2012
Amount
$2M
Investors
Angel
Mar 17, 2010
Amount
$1.2M
Investors
Seed
Dec 15, 2009
Amount
Undisclosed
Investors
Questions about Optimizely
Who invested in Optimizely?
Optimizely has 19 investors on record across 7 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Optimizely raised?
Optimizely has raised 7 venture rounds. Sign up free to see how much each round raised and the total.
When did Optimizely last raise money?
Optimizely's most recent round on record is a Series D, in Jun 2019.
What does Optimizely do?
Based in the US, Optimizely, Inc.
Where is Optimizely headquartered?
Optimizely is headquartered in New York, US.
Which VCs invest in companies like Optimizely?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Optimizely's stage. Their profiles are linked below.
VCs backing software startups at Series D
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