Optaros
Latest round
- Series C
Last raised
- Jul 2008
Total raised
- $32M
Investors
- 4
About Optaros
Optaros is a digital solutions company that specializes in enhancing customer engagement through innovative marketing technology.Founded in 2004 in Boston, US, Optaros focuses on providing tailored digital solutions to enhance customer engagement. The company was acquired by the Interpublic Group of Companies in November 2014 for an undisclosed sum.Optaros offers a comprehensive suite of marketing technology tools aimed at improving brand visibility and optimizing consumer interactions across various channels. Its solutions facilitate data-driven decision-making, helping businesses analyze customer behavior effectively.The revenue model for Optaros is built around service subscriptions and partnerships, engaging in long-term contracts with clients. The company provides access to its marketing technology platforms through a combination of upfront fees and ongoing subscription fees. The company is currently designing new marketing technology solutions, with expectations for rollout in the coming year. Additionally, Optaros aims to penetrate emerging markets in Asia and strengthen its presence in Europe by 2025.
Who invested in Optaros
4 investors across 4 rounds
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Questions about Optaros
Who invested in Optaros?
Optaros has 4 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Optaros raised?
Optaros has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Optaros last raise money?
Optaros's most recent round on record is a Series C, in Jul 2008.
What does Optaros do?
Optaros is a digital solutions company that specializes in enhancing customer engagement through innovative marketing technology.
Where is Optaros headquartered?
Optaros is headquartered in Boston, US.
Which VCs invest in companies like Optaros?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Optaros's stage. Their profiles are linked below.
VCs backing software startups at Series C
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