Operative Media
Latest round
- Series E
Last raised
- Aug 2013
Total raised
- $7.7M
Investors
- 3
About Operative Media
Operative Media, Inc.Operative Media, Inc. focuses on delivering advertising management solutions tailored for media companies. Founded in 2000 and headquartered in New York, US, Operative has undergone significant growth, participating in a total of 6 deals. The company was acquired in November 2016 by SintecMedia for USD 200 mn, with the transaction completing in January 2017. The management team of Operative also took part in this transaction.Operative specializes in providing a comprehensive suite of advertising management solutions designed to streamline advertising workflows across multiple platforms and inventory types. Its core offerings include a cloud-based omnichannel order management system, known for managing advertising operations efficiently, and the AI-driven platform, Adeline, which supports predictive analytics for enhanced decision-making. The company's solutions address critical industry challenges, such as the increasing complexity of managing linear and digital advertising campaigns, and effective content rights management throughout the content lifecycle. Operative serves a diverse customer base that includes leading media companies and digital publishers across global markets, with a strong presence in North America, Europe, and parts of Asia.One and its AOS platform tailored for retail media. Client transactions typically involve annual or multi-year contracts, allowing media companies and digital publishers to utilize Operative’s solutions for their advertising operations. The pricing structure is based on the services selected, with various tiers that may include additional features such as advanced analytics and integration capabilities. This transactional model supports a B2B framework, where clients pay for services according to their operational needs, enabling them to effectively manage and optimize advertising revenue across platforms.Operative Media, Inc. is focused on launching new products and enhancing existing solutions to cater to evolving market demands. As part of its strategic growth initiatives, the company aims to expand into new geographic regions including Asia and Europe by 2025. The recent acquisition by SintecMedia, completed in January 2017, is expected to bolster its resources for product development and market entry strategies. Plans include the introduction of advanced features within its existing platforms and the development of new tools tailored for specific advertising niches.
Who invested in Operative Media
3 investors across 2 rounds
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Questions about Operative Media
Who invested in Operative Media?
Operative Media has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Operative Media raised?
Operative Media has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Operative Media last raise money?
Operative Media's most recent round on record is a Series E, in Aug 2013.
What does Operative Media do?
Operative Media is a software company.
Where is Operative Media headquartered?
Operative Media is headquartered in New York, US.
Which VCs invest in companies like Operative Media?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Operative Media's stage. Their profiles are linked below.
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