OpenX Technologies
Latest round
- Series E
Last raised
- Jan 2013
Total raised
- $76M
Investors
- 11
About OpenX Technologies
OpenX Technologies, Inc.OpenX Technologies, Inc. operates as a supply-side platform focused on programmatic advertising solutions.01 mn on June 1, 2015.OpenX operates as a prominent independent supply-side platform (SSP) offering a range of programmatic advertising solutions that facilitate digital advertising across various channels, including Connected TV (CTV). The core product offerings are centered on omnichannel targeting capabilities that enable clients to reach their audiences effectively through a combination of advanced data sets and identity types. These services are designed to create a fair and transparent value exchange between publishers and advertisers, thereby optimizing inventory quality and targeting precision. OpenX's products serve a diverse client base, including publishers and marketers across global markets, with significant engagement in the United States and Europe.The revenue structure of OpenX is primarily driven by programmatic advertising transactions facilitated on its SSP. Clients, which include brands and advertising agencies, engage with OpenX through various partnership models that leverage the platform's unique data assets for targeted ad placements. Revenue is generated through a combination of demand-side transactions and partnerships, with clients utilizing the OpenX Bidder and other proprietary tools to streamline their advertising efforts. These transactions typically involve performance-based pricing, where clients pay based on ad impressions, clicks, or conversions, aligning their investment with campaign success.OpenX Technologies is strategizing for future growth by expanding its product suite and targeting new geographic markets. The company aims to launch several new products tailored to enhance programmatic advertising capabilities, with anticipated rollouts occurring within the next year. OpenX is also focusing on expanding its operations into emerging markets in Asia and Latin America by 2025.
Who invested in OpenX Technologies
11 investors across 5 rounds
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Questions about OpenX Technologies
Who invested in OpenX Technologies?
OpenX Technologies has 11 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has OpenX Technologies raised?
OpenX Technologies has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did OpenX Technologies last raise money?
OpenX Technologies's most recent round on record is a Series E, in Jan 2013.
What does OpenX Technologies do?
OpenX Technologies is a software company.
Where is OpenX Technologies headquartered?
OpenX Technologies is headquartered in Pasadena, US.
Which VCs invest in companies like OpenX Technologies?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at OpenX Technologies's stage. Their profiles are linked below.
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